Theo Crutcher

Theo trained as a corporate lawyer in London before moving into strategic communications. He spent six years helping to craft corporate and investment narratives for some of the world’s largest publicly listed companies as well as start-ups, NGOs and high net worth, political exposed individuals.

During this time, he specialised in advising on complex communications challenges, including mergers and acquisition, initial public offerings, capital raising, litigation and crisis situations.

In 2018 he decided to apply his corporate experience to the worlds of food and wine. After completing a Masters in Food Culture, Communication and Marketing, at the University of Gastronomic Sciences, he set up A Single Carrot.

He has since worked with wine makers in Tuscany and Burgundy, a Culatello producer in Emilia Romagna, and cut his teeth as a chef in a Michelin star, farm to table restaurant.

As well as offering strategic communications advice he is an experienced copywriter and public speaker.

Svavar Halldorson

Svavar has worked in management positions in agriculture, consulting and media for the last two decades.

Through that he has gained experience in business strategy, marketing, public relations and food industry management.

In 2015 he set up and managed the marketing board for the Icelandic lamb industry. This involved overseeing all marketing of Icelandic lamb products in Iceland, as well as export programs in Japan, USA, Germany and other countries.

Before this, he was a national newspaper journalist and documentary maker in Iceland. During this time, he was a regular commentator on the food industry in the Nordic region, and produced and presented a television series on Icelandic food.

He has a master’s degree in Public Management and Food culture, Communication and Marketing, as well as experience in writing books, articles and TV manuscripts, both in English and Icelandic

How we work

A Single Carrot draws on a wide network of consultants, experts in EU funding, photographers, cinematographers and senior advisers. Each partner that we collaborate with requires a unique set of skills for their business. This flexible approach enables us to serve all of our clients according to their requirements. Full details of your team will be provided ahead of engagement.

All projects are managed by one of our two founding partners.